What Is Sales Follow Up?Here is the definition of follow up “A continuation or repetition of something that has already been started or done” You might think making a sale makes your customer your customer forever. Not so fast, in today's competitive market you could lose your customer's in a second if they found out there is another company that provides a better product or a cheaper service. So how would you win over your customer's loyalty? How to make sure that when they stepped in that door, its guaranteed they are going to step in again and make more business with you? Well a customer appreciates when he is being taken care of. Following up with your customers is the most crucial and important part of your marketing strategies. It insures the happiness and satisfaction of your customer and makes sure the is willing to do business with your company again, or even spread the word about it. Word of Mouth marketing is very important in today's economy, People trust their friends and family more than they trust advertisements and billboards. If one customer is satisfied then you are getting more customers because of being referred to them by already satisfied customers. Make sure to give them a follow up call to ensure them that you care about their business and opinion. But what does following up with a customer include?Following up with your customers may include a lot of things such as:
All these things are done by having a good customer service team. But customer service doesn’t only take care of your follow up after sales process. They do more things such as:
Sounds hard? Don’t worry!But of course, having a customer service department isn't free. Remember the quote that says you got to spend money to make money. Well in order to get super customer satisfaction you have to have qualified agents working for you in an equipped call center waiting to take calls or call customers to ensure their satisfaction. It isn't an easy thing to setup. It's definitely very costly and expensive and will take a lot of time to be ready. from https://www.outsourcinginsight.com/sales-follow-up/
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