The future prospect of healthcare industry largely depends upon its income generating capacity. Every time, a patient calls for an appointment of a doctor.

It makes for an earning potential in itself. The billing process begins as soon as a patient registers his requirement over the counter either directly or through the telephone. Customer first searches such things on a smartphone. 

However, latest statistics say that 84% consumer suffers due to poor mobile experience.

The person handling the front office works in any healthcare industry has to be very cautious from the start.

He needs to support the callers and offering them with the right answers according to their requirement.

Any mismatch of a healthcare service provider’s actual works and capacity could largely infuriate a patient, and he might stop taking the service of that firm.

The latest marketing trend says that customers are always ready to pay a high price for quality services.

Around 86% of consumers never refrain from making huge payment if they get superior customer support services too. Here are some super cool ideas for a healthcare firm to enhance its earning potentials.

The front office desk staffs are the backbone of a healthcare industry. A patient doesn’t know the doctors or support staff.

His first interaction takes place with a front desk staff, and only if he is satisfied by their conversations, then only they will move forward. 

The American Survey Statistics claimed that 78% of consumers decline a transaction for an intended purchase of goods or service at the last moment due to poor customer support and services.

Another necessity for a sound fiscal health of any hospital or other medical service care is astute monetary planning and execution of appropriate strategies for that purpose. The financial strategy and policy of a hospital should be transparent, unambiguous and clear.

Secrecy and unfair trade practice have no place in such an emergency service like medical and healthcare services. Usually, the operation charges and medical consultancy fees should be collected from patients prior to their appointment with the doctors. It’s a standard rule of financial policy that every health organization follows.

It is the task of a front office executive to ensure that he takes all the necessary documents from the patients before he gets to see a doctor.

Patient’s earlier prescription and health insurance premium paid receipts serve as a ready reckoner for the call executive to know about the previous health history of the patient.

According to the latest call center statistics, the healthcare, pharma and biotech companies regularly face around 13% abandonment rate.

It means that somehow 13% of the phone calls of the patients never reach the front office staff. The healthcare sector has to work a lot towards reducing this figure. Lower the call abandon rate better will be its earning potential.

Abandoned calls literally mean a loss of earning a potential of the company.

A healthcare firm also needs some capable staffs that are ready to perform a variety of tests, including vaccination and immunizations, ECGs and another diagnosis within the premise itself.

Patients must be provided with the medical reports on time.

Obviously, when patients get such facility, it helps them a lot as they get their medical tests done immediately within the premise itself without a need to go to any other diagnosis center.

There is an urgent need for a medicare service provider to ensure well-qualified desk staff with ample knowledge of the health insurance process.

The staff checks the veracity of such documents and ensures that patients have followed health insurance and produced required receipts.

As of now, the PBS statistics indicate 44-million Americans are currently uninsured. So, the staff should convince uninsured people to get themselves insured and can take a nominal sum from the patients for his advice.

Once a patient pays the doctor’s consultancy fees to the hospital then it becomes imperative for the front office staff to send him a thank you the message while confirming that the payment has been received.

The basic gist of the matter is the patient should feel happy after each transaction with the medical service provider.

When the hospital treats its patients with utmost care and efficiency then the patients also reciprocate the same to them by making them a part of their permanent emergency solution provider.

Apart from the above revenue generation tips with mostly dealing with the front office staff’s capability of convincing and professional knowledge, there are some other magical remedies too.

Once a medicare service provider follows these practices, it fetches them greater income while enhancing their goodwill across the globe.

Any healthcare firm with a worldwide reputation tends to win the faith of the patients instantly and enjoys a higher reputation as well.

According to a recent survey, by next year, most firms will have to spend 50% of their total investment towards bettering customer support services.

In the case of a healthcare service provider, they have to provide outstanding telephonic support to all patients or callers who want to get medical service from that hospital.

Lag days can be a make or break factor for a healthcare firm’s earning potential. Lag days are the number of days between the date of medical service provided and the date the charge was entered.

It should be 24-hours or less for outpatient services or 2-day or less for inpatient services. The billing software must be able to compute such things.

Hospital management should follow the correct procedure with proper documentation. There is no scope for even minuscule error in the medical record of a patient. 

Wrong computing can reduce the patient’s overhead charges, and lead to delay in patient’s payment. Slight error in accounting data can cost the hard-earned money of the enterprise.

It is highly desirable that the hospital website should be accessible on mobiles and smartphones as well.

A source states that 84% of the healthcare service providers claiming themselves to be patient-friendly are availing their websites on mobiles for smart appointment booking with the customers.

A medical service provider should reinvent itself day by day. The use of foremost and ultra sophisticated medical equipment and tools with the state of the art medical facilities is greatly expected.

Best use of the surgical devices and other machinery and health-related tools could lead to better results and patients’ welfare. It could eventually lead to widespread publicity of the health care firm resulting in an inflow of more patients with humongous trust and faiths.

A healthcare firm has to be proactive and liberal as well. In case of dispute with patients regarding payment of bills, the hospital should show its generous business policy by letting the patient go without taking the disputed amount.

In hindsight, such things create a favorable image of the firm in the minds of the patients. The research study states that 59% of Americans try new brand customer services.

However, the firm has to equally understand and find out the real cause that could have led to such discrepancy in data.

Disputed matters should be monitored on the monthly basis to determine what led to misunderstanding was it due to the lack of knowledge of the front office staff, arrogance of the patient or was it due to the ambiguous terms and conditions mentioned in the insurance provider’s document that the patient cited?

Direct chat with Health Insurance Company is highly appreciable to get the doubts cleared in no time.

Measuring the efficacy of the organization’s accounts receivable process is an important aspect of running an enterprise.

Computation of the “Daily Net Collection Ratio” throws light on the company’s overall financial health. The process is simple; simply divide the net collections by Net Charges.

If the result obtained is above 90 than the organization is already overseeing its financial management excellently and just needs to continue the good works going.

Outsourcing can solve several business problems. Along with reducing costs, it also provides a quick route to mobility management.

IT outsourcing is a large category, and the help desk represents only a minor but essential part of it.

The help desk is often one of the first services companies will outsource.

Outsourcing Helpdesk frees up time for your IT staff and therefore allows them to concentrate on strategic operations and revenue-generating ideas, instead of fighting support fires.

This allows the experts to handle customer’s issues utilizing the latest technology to provide support solutions more efficiently.

Most of the IT managers dream of turning their in-house help desk over to an outsourcing provider whereas others fear it's the worst thing that can happen.

The notion of unloading a significant portion of IT operations onto third-party branches fantasies of major cost savings that will boost the bottom line.

Other top IT executives have more troubling visions of disappointing service, unhappy end users, and revolts in the IT department and intangible costs that undermine the supposed efficiencies help desk outsourcing might bring on board.

Unfortunately, many organization`s are lacking fully equipped help desk support solution; their budgets simply do not allow the cost.

 This often leads to overstressed and overworked IT professionals at the help desk who are fielding calls and email inquiries from employees and customers with IT issues.

When the customer support desk becomes speechless, customers get irritated and this results in a big hit to your business.

Therefore, there arises the need to outsource your help desk services to an external party, and they can bring a variety of benefits to your business from reducing costs to lightening the load for stressed employees. 

Before you say no to the plan, think over all the benefits to be received from outsourcing the required customer support operations.

Most of the companies follow a traditional work routine of nine to five. However, many of these companies need to work outside of their normal working hours.

As customers who make online purchases sometimes have a need for immediate support.

Therefore, having no help desk support besides regular working hours can lead to unsatisfied customers, complaints, and other headaches.

So, outsourcing to qualified firms during non-peak hours provides 24-hour support from a real individual, not an automated response.

Help desk support most often includes remote access. This means taking control of a computer or account without physically being at that location, to address the issue.

This allows faster response time to diagnose and troubleshoot problems while saving on labour, transportation, and materials. 

When help can be dispatched immediately the overall response time is improved. Employees are unproductive when they are unable to work and companies lose money with each passing minute.

This problem is avoided with outsourced help desk support.

Outsourcing your help desk to third-party providers will help solve the problems of your clients as they hire a top-notch team of experts with the skills to succeed in a customer service environment.

It is always helpful to seek out a help desk company that specializes in serving your industry. So, you ensure that outsourcing is done to the best possible team of specialists.

Having in-house support desk operations needs higher costs and maintenance as all the telephone systems and computer support equipment must be purchased, repaired and retained, by your team of experts.

Also, your Human Resources department is now responsible for activities such as recruiting, hiring, training and tracking the performance of all the individuals.

By removing these stresses from both your IT and HR department, you give them the freedom to perform more important services and saving money.

To find out whether you have selected the right team for your organization, here are some important factors that need to be considered.

The team you select needs to work feeling pleased about serving their customers and their needs. They should have the best interests of their customers at heart and will never make the customer feel short-changed.

Mostly, the customer’s contact help desk support for following reasons: to ask how a product works, to follow up on a previously communicated issue, to send special instructions, and other related concerns.

Customers hope to resolve their problems with the help desk support in a swift manner.

Therefore, choosing a remote team of your help-desk services who have the right product knowledge and problem-solving skills can be your organization’s best assets.

As customers get annoyed when the person supposed to be helping them appears to be lost or confused.

The help desk support team needs to be able to connect with how customers are feeling about a service interruption.

Customers appreciate if the help desk agents give sophisticated customer service with notifications and alerts. 

Consequently, your customer support team should try to treat customers as partners.

Support agents need to be great communicators as well as good listeners. They need to resolve customer’s problem patiently and responsively.

Role being highly technical job, therefore, your agents need to have the necessary know-how to deliver the customer service. 

Your customers come from various background or orientation and it’s all in the hands of your help desk to make the situation less frustrating and more manageable.

An important question is how services are being charged. There are two distinct methods of pricing

1. Per-incident pricing. 
2. Fixed fee pricing and in some scenarios a mixture of both. 

Per-incident pricing is a regular model and is applied as per specific support requirements, total call volumes, incident or ticket volume, projected talk times, overall support hours, service applications, SLAs and more factors which change from company to company and as per requirements.  All these essentials will be utilized into formatting the actual per-incident price. 

Next, to this, outsourcing companies build a monthly incident volume as a fundamental baseline that is used to staff the service desk to have an assurance service levels and to have sufficient bandwidth to deliver usual variances.  

The decided upon monthly volume is then multiplied by the per incident charge to decide on the required base monthly fee.

In the case of any overages beyond the monthly incident volume, the outsourcing companies apply the similar per-incident amount to the additional incidents.

Fixed monthly pricing is most often used in combination with a devoted service desk model.  The calculation is very clear-cut for this business model approach that is first and foremost based on the number of service desk resources that are committed to a particular client.

Fixed-fee pricing with a committed model can be very accommodating from a budgeting outlook.

However, it may be probable that a client is paying for resources that are not utilized fully at times, in particular, if volumes vary considerably in diverse seasons or when paying for the resources during weekends or after hours.

It can also be more complicated to swiftly scale up or down reacting to major increases or the decreases in specific volume that is on average easy to manage with an applied shared or a per incident model.

Finally, outsourcing your help desk services to the right outsourcing partner is a significant decision.

Therefore, choose the partner wisely, who will substantially add vital business value to your organization for years to come ahead.

By proceeding through a precise plan as well as process thoughtfully and systematically, you will better understand both your service desk requirements and the capabilities of potential vendors who can meet your specifications.

Highly resourceful companies have made use of transcription outsourcing for several years now. An extensive variety of global clients’ right from physicians to clinics and hospitals are utilizing medical transcription services to advance their business processes.

If you are a multi specialty clinic or a hospital, a good outsourcing medical transcription company can manage your complete medical transcription capacity. And submit system reports on your company’s behalf to referring doctors.

Many companies in India provide consistent medical transcription workflow which is 100 percent HIPAA compliant.

The medical transcription outsourcing helps with error free medical transcriptions, quick service delivery, reports being made professionally and by trained people, the work is being checked by quality analysts, content writers and editors, HIPAA compliant transcriptions, continuous support and affordable costing of complete work.

• Complete Outsourcing

It covers complete access and end-to-end services, along with maintaining full control of your information. It can be called as a remote data processing provision.

• Partial Outsourcing

This alternative is perfect for companies looking to get rid of the work load of transcribing from current staff that is also performing other tasks.

One needs to connect with these outsourcing agencies when there is a requirement. They can free up the employees of the company who is giving the project for outsourcing so that they can spend more time on other key assignments.

• Backup Outsourcing

Faced with an unanticipated increase in transcription or system break down? You can count on these companies to assist you handle workflow.

By selecting to outsourced transcription company, you get a number of significant business advantages that include:

• One do not require to pay taxes and fringe benefits for in-house staff transcriptionists
• Exclusion of management costs and no cost related to downtime
• No requirement of investment in technology or equipment
• Accessibility of added office space in your facility to be used
• You need to pay only for services you use without any other complexities
• Decrease in amount of administrative tasks allows you to focus on core business

• Commitment of 99% quality with negligible error rate

Many transcription companies in India offer 99% quality or more on medical transcription work they submit. The company speciality and experience always matters with this commitment for accuracy. They higher experienced and practised people to make sure they deliver error free work.

• Twenty four hour turnaround time

Most of the companies in USA benefit from less than 24 hours turn-around time from countries like India and Philippines. Because of the time gain, the reports are made accessible in a swift time.

• Qualified transcription team

Medical transcriptionists in India go through medical transcription courses and other trainings before being hired. They are highly trained as well as made up to date with latest medical processes and terminologies used in the field.

• HIPAA compliance trainings

Many outsourcing companies in India work as international healthcare guidelines. They follow all the healthcare processes and are 100% HIPAA compliant with their employees undergoing HIPAA trainings at regular intervals. They maintain security and confidentiality in their work.

Every medical transcriptionist goes through precise medical record transcription training covering all the specialties prior to their induction. Outsourced medical transcription teams includes

• Quality Associates
• Client Account Managers
• Tier-1 Transcriptionists
• Proof-readers or Editors

For reliable and quality outcomes, these companies devote medical transcriptionists to every client as per the account requirements. This is done to make sure that they get fit with the method and the pronunciation or the better word would be the accent of dictating physician.

Typically, there is a five step process cycle used in the medical transcription work flows managed by outsourcing companies.

Step 1:
Dictations are taken from the client server or FTP by the assigned account manager and he further send this to the Tier-1 transcriptionist.

Step 2:
Medical transcriptionists write down audios on the prescribed templates. The created files are given further for proof reading.

Step 3:
Proof readers review the transcript and make needed changes. The complete batch is then given to quality team. Feedback is further sent to the Tier-1 team for review, changes and corrections.

Step 4:
The quality team works on quality checks by sampling randomly. Further feedbacks are sent to the Tier-1 transcriptionists and the proof-readers.

Step 5:
All the completed transcripts are further provided to the account manager. The account manager will review and submit them to the client team to complete the process cycle.

Medical transcription has seen a great transformation. Modern technology comprise of digital machines, recorders, laptops, advanced and speedy data transfer, secure networks, and much more. Medical transcription software’s are accessible for both swiftness and making sure the overall work quality.

Digital voice recorders are now extensively utilized for recording patient data, information and instructions provided to medical professionals. The instructions and information are being captured as well as stored as digital files which can be transmitted for transcription.

Speech recognition software solutions are now more advanced and error free. They come with automated built-in functionalities and features like automatic abbreviation expansions, different templates and database of medical terminologies.

This solutions work with applications like word processors, databases and email software’s. The software’s are also supported with abbreviation expanders, grammar and spell checking, quality checks, HIPAA compliance, file handling, workflow, invoice and billing management and more.

Selecting the correct combination of medical transcription services is important for improving the work processes.

The goal of outsourcing is to make sure about the swift turnaround while preserving productivity, performance and the quality of work being delivered atlower costs. 

Advancements are continuously seen with new technologies and software’s also with their new version updates taking place which will prove the worth in the coming time.

However, the advancements also depend on activities like staff trainings; new educational courses and quality services recognized by the clients.

With the growing number of design companies, one of the hardest things is in choosing the designer that is right for you. This can be a monumental task especially if you don’t have an understanding of how the world of the internet works.

This is definitely not the kind of decision you want to take lightly. Your website is going to be the online face and the first point of interaction for many of your potential customers.

That's the reason why it is imperative to find a design company that will help you reach your target project goals. So how exactly are you supposed to find a good Web designer who has a vast portfolio, understands your project goals, but won’t over-charge you? 

Before you go looking for someone to design your website, you should know what you're selling, and you also need some idea of how to present it to your web design company.

You can make a list of a few websites you admire and why you do, perhaps for their aesthetics, workflow, maybe for their function. This will help the designers to know your goals and taste. If the agency does not listen to your ideas, then you probably don't them handling your job.

While it's essential for the agency to listen to you, you don’t want one who only nod their heads and produce a replica of what you say. Your website needs to be designed by one who knows design and can bring exciting ideas to the table.

Your website framework needs more than just functionality and structure, it also requires a content management system (WordPress, Joomla, Drupal, Magento) and there’s no doubt that quality content is essential for a great user experience.

You need to know what CMS platform the web design agency would be using and if you’ll be able to add and edit the content. Without it, you'll need to keep making requests to update your site.

Responsive design on mobile devices is not a fad. Google uses mobile responsiveness as a ranking factor. Users want to visit and buy from a website that functions well on all their devices.

If the design agency isn't skilled in responsive design, then they're probably not right for you. As mobile usage continues to grow, you will need your website to be optimized for every device. The right designer will build your site on a responsive framework.

Reviewing a designer’s portfolio with a clear focus on what you want to achieve is the best way to see if an agency knows their stuff. It helps you determine if the work they've done suits your taste and matches what you are looking for on a website.

But don't trust screenshots of homepages. Request for websites they've worked on.

Take the time to go through their portfolio and visit the sites they've designed to get an idea of their skills and expertise. If you don't like their past designs, then they may not be a solution to your business needs.

If the agency doesn't have an online portfolio, you can ask them to email you the samples. But make sure to observe the client websites closely.

If they look significantly worse than the website of the agency, it could be an indication that the agency is outsourcing its work to another low-cost company.

This is a real test of a designer’s ability. You want a design agency that's been around for a long time—and plans to stick around for a longer time.

Every year, tons of new design companies pop up—and just as many close down. You shouldn’t trust some fly-by-night web design company that probably won't be around in a year to help support your new website.

The longer an agency stays around, the more experience and expertise they have and the more they've had to change and adapt to the many new trends of the internet.

It’s also important to make sure that the web design company provides both a physical address and an email address for its website visitors.

If a web design company only offers an online contact form or an email address, it could be difficult to contact them in the future. If neither of these is available, it could be a red flag.

A strong social media presence is a reliable indicator of a good web design company. Many web design companies market their services on social media sites like Twitter, Facebook, and others. Social media is a two-way street, it can be an efficient way for a company to sell its products and services and it can also damage a reputation.

In many cases, negative information about an agency will be visible on its Facebook page. On Twitter, negative information may show up under specific hashtags associated with a company’s Twitter handle.

By checking the social media reputation of a web design service, it’s possible to ensure that the agency hasn’t had too many negative experiences with its clients.

A web design company that the ability and skill set to efficiently complete all aspects of your website project, including development, design, and marketing, is more likely going to be qualified to create a unique website design that will stand above your competition and reach a bigger audience.

Do they have the skill-set to develop and design a website that is up to industry standards? Do they have enough experience with customized web projects that demand complex problem-solving skills and advanced coding potentials? Are they able to build mobile applications? Do they have SEO experience and a proven track-record of increasing search engine traffic?

There are stories of designers missing in action after they've had a website up and running, and leaving their clients groping in the dark.

Some agencies may give you a dedicated point of contact, but that person may not always be available 100% of the time, sometimes they get sick, take vacations, or have to take care of their personal lives. They’re human after all.

When problems and complications arise with your website, make sure that the company offers 24/7 support especially if your representative is gone for an extended amount of time.

Also, you also need information on an agency’s customer support policy.

Hearing that an agency has been in business for ten years does not necessarily mean that they are the best option for you. Time does not determine experience. A solid record of accomplishment is determined by how well they have performed for whatever period they have worked.

It is crucial that the agency you hire for web design has qualified and experienced professionals. You should ask them about their skills and expertise before making the right decision.

You should be confident that you can trust the team of respected professionals in producing the best results for your business and that they can show you a return on your investment.

You can read the online reviews to know whether the company you hire is reliable and trustworthy or not. You can also ask the company for the past client references. Do not hesitate to contact the clients and ask them questions as regards the services that were provided by the designer.

Affordability varies from one person to another. Unfortunately, most web design companies don’t publish their pricing. If you don’t do your homework, you could wind up spending way more than you want for services that you don’t need.

When choosing a design company, you should ask for a detailed proposal or a free estimate so you can understand the cost vs. value of their services.

To beat the cost challenge you can then compare those estimates and choose the best one which suits your requirements.

You also need to ask the agency about surprise fees even after you’ve asked about pricing. Sometimes, a company has a list of fees which they don’t always tell you about.

Talk to your agency about their policy on fees. 

Do they bill for making unscheduled updates to the site? 

Do they charge you for extra hours that they spend working on your project? 

Can you wind up paying more for an unscheduled checkup about your website?

There is a fine line between success and failure when it comes to setting up and operating a website online today.

Finding the right web design agency is not the most comfortable task, but your job becomes a whole lot easier when you find the right designer.

To protect you and your business from a potential mistake, you need to know and understand these criteria.

They’ll help you build your business to new heights of success. And without them, you risk losing a lot of time and money in a mess of complicated contracts, red tape, and failed deadlines.

You can now make an excellent choice for a designer for your project with all of this information at your disposal.

Make sure they’ll work with you through all of the questions and concerns you have.

And if you think of other questions you want to ask, always ask them — a right web design agency will never turn away your questions or give you vague answers.

Now go choose the web design company that’s right for you.

Patients are the fundamental part of every medical practice.

Gaining a loyal following in the medical industry is much easier said than done. It requires effort, but it’s well worth your while.

While it is necessary to maintain your relationship with existing patients, it is also necessary to grow your clinic and add new patients.

Here are some ways to improve your marketability to your current patients, making them that much more likely to sing praises about you to their network of family and friends.

If your business doesn't have a robust online presence, you might as well not exist. It’s doubtful that anyone will walk into the first medical office they see and arbitrarily decide to become a lifetime customer.

Google handles over 3.5 billion searches on a daily basis and a recent survey showed that 41 percent of patients said that their choice of physicians and hospitals were influenced by the social media.

Before selecting a doctor, eight out of ten patients will do turn to Google to answer health inquiries.

If your medical practice isn’t online, chances are you’ll not be in great shape for the future, and many patients will not know you exist.

Consider getting an Amazing Medical Practice Website and also invest in digital inbound marketing strategies, such as blogging, Pay-Per-Click (PPC) advertising, search engine optimization (SEO), and social media marketing to make your clinic stand out.

Make sure that your website is beautiful, easy to use, informative, and mobile-responsive.

With over 60% of searches coming from mobile devices, having a mobile-responsive website will keep you above your competitors.

An online presence is not just a beautiful, polished website; it is also a reflection of the care you provide and an extension of your office.

This is critical for the growth of your clinic and for attracting new patients. The objective of your website is to enlighten your current and potential patients so they can make informed decisions and call your clinic for an appointment.

Creating a clinic website is probably the best marketing tool in your arsenal.

Other than a means connecting with friends and family, social media is a powerful marketing tool.

Physicians are understandably wary of social media, which many believe is a double-edged sword. But the truth is, it can also be a huge, cheap marketing asset and a great way for healthcare providers to engage with their patients to build brand value for their practice.

Social media is also an avenue to advertise your clinic. When your patients “like,” ‘’follow’’ or “share” your content on social media, their entire social network see it.

That can push a lot of user traffic to your page and may help generate leads without spending a dime on advertising.

The trick is to provide fresh and relevant content so that your followers can engage and share your content.

Post short articles and details about wellness tips, medical advances, general health information, preventive care, news about local health events or any relevant information regarding the services you provide.

You can use hashtags such as #HealthcareForAll, #Nurses, #Physician and #PatientExperience to reach your audience on Twitter.

It is not a good idea to communicate any patient-specific confidential or sensitive health information through the social media.

It’s the digital age now, and it’s necessary for the healthcare community to utilize more technology in their practice.

Young people are keen on having a technologically connected healthcare experience, and you can easily achieve it through cost-effective technical updates.

For instance, consider having an electronic registration or check-in when patients first arrive, they should also download their lab results from the portal instead of calling your clinic, and patients should be allowed to schedule appointments or make inquiries via email. 

Offer patients the option to pay for their appointments online. That way they will honor their appointments more.

Also, consider making the waiting room a pleasant experience for your patients, offer WiFi or have a TV playing with Netflix or any other streaming site.

Emailing prescriptions to your patients is also a great way to rise above your competition and prove that you are committed to their wellbeing.

By Including details about medication, dosage and any special lifestyle-related instructions that you’d like them to follow, you are ensuring better patient adherence to treatment.

Hospitals are increasingly adopting the use of mobile apps as a means of connecting with their patients.

Your Mobile app should offer patients the convenience of being able to book appointments, get second opinions, receive health information, health reports and even get in touch with doctors whenever they need to.

If patients are contented and happy with the convenience offered by your clinic, it means better health outcomes for your patients – and the more likely they will refer other people and to your clinic.

Even if you have a functional website or active social media accounts, it is imperative to train your team to interact and listen to the needs of your patients.

Nurses, receptionists, and the support staff need to ensure that the patients have the best experience whenever they visit your clinic.

Simplifying appointment booking, reducing long waiting periods, quick billing, supporting insurance reimbursements, improving access to health records and scheduling follow-up care are some of the critical aspects of clinic management that can increase patient satisfaction and improve referrals.

It is important to train your staff appropriately in subjects relating to clinical knowledge and strategic direction.

They should be able to present a great first impression and address patients questions regarding your practice. Your staff should not only speak intelligently about the specific medical services you provide but also offer details such as equipment used during procedures, pricing, what to expect during a consult, etc.

Ditch stock photographs and generic photos on your practice website and social media profiles.

Instead, post real-life images of your team, office and the comfort your clinic offers patients.

Add some personality to your practice website and make it an extension of your clinic.

An individual’s health is serious to them and their loved ones.

To make sure they are going to the right practitioner, tech-savvy individuals will search the Internet and social media for patient reviews of your clinic to read how they describe their experience.

Patient reviews are one of the good ways to attract new patients and grow your clinic. Encourage patients to share their experience on an online review website.

Send a follow-up email to your patients, thanking them for their visit and encouraging them to review you online.

There are some review platforms out there that allow patients to post their reviews such as

• Yelp
• Google reviews
• ZocDoc
• Angie’s List
• Healthgrades

You can also incentivize feedback, reviews, and referrals by hosting contests with prizes and giveaways or offering discounts or free services such as monitoring items for blood pressure or heart rate.

With the permission of your patient, you can share their reviews on your website.

Try some little gestures to make your patients happy, it reaffirms your relationship with them and motivates more positive word of mouth referrals and online reviews for your clinic which in turn leads to more revenue for your business.

Most importantly, you need to monitor your online reputation.

Unfortunately, it’s usually the disgruntled patients that are most vocal on online reviews; this can lead to a massive misrepresentation of the care you provide.

Respond quickly to both negative remarks and praise; by addressing patient concerns and complaints online, you demonstrate a proactive nature to prospective patients.

It shows potential patients that your clinic cares and actively engages with patients. The more positive reviews you get, the more calls you’ll get from potential patients.

Now you know that there is a “demand” for reviews and referrals make sure you have the supply!

Your patients will not refer your clinic to their family and friends if they aren’t satisfied with the quality of your services.

Strong referring relationships bring patients your way and as such are important in today’s competitive market.

Physicians shouldn't rely solely on their past reputations; they need to revive the old relationships and secure new ones.

The dynamics of strong referring relationships are built on knowledge and trust.

Referring individuals want to know that their family or friends will be in good hands when referred to you, certainly as this reflects upon their reputation as well.

It is essential to find out who referred your new patient by using an electronic referral system to keep track of your referral colleagues and identify trends in their referral patterns.

This is because it is worth the time to thank your patients for referring people to your clinic. This gesture makes them feel special and goes a long way in ensuring you have a healthy relationship with your patients.

Professional Branding is a concept that lends itself particularly well to the medical industry. It is how businesses of all types reach the next level of popularity even if you are a medical practitioner. It should also be uniform across all platforms, including both print and online.

Most doctors never consider branding their practice; others dismiss the exercise as a mere stunt that could devalue their credibility. This is a big mistake.

Branding doesn’t mean remodeling your clinic to become commercially appealing. No! It merely means focusing and building your public image around what your practice does well.

For instance, your office could brand itself as an ideal home for children with a particular illness, on-the-go professionals, or for the elderly patients.

Standardizing your brand will help increase and develop trust in the medical community and tells your patients about the services that you provide.

Times have changed in the medical community, and your competition is getting more resourceful and smarter each day.

You have got to differentiate your practice and expand your profile from your competitors.

Creating a brand gives you the opportunity to carve out your niche. You have to be the best in your niche.

Engage your social media to its fullest potential. Generate the best content possible. Teach your patients that taking care of their health should be a top priority and shouldn't stop when they leave your clinic.

All your hard work will come to nothing if you can’t give the best care to your patients. If you do that, you’ll have the best of both worlds. 

Patients will be proud to be associated with your clinic, and they’ll be happy to help you spread the word.

In addition to referrals from family and friend, it is also a good idea to build a relationship with referring physicians, emergency physicians, and primary care providers in your community.

Patients will often ask these physicians for recommendations, and your networking skills could help increase your patient volume. This usually happens when specialized medical procedures are required or when a case requires second opinions.

Referrals from physicians are hence an important means of making impressions in your clinic.

Doctors and physicians around your clinic area will be interested in referring their patients to you if you’ve been referring patients their way. Maintaining a good relationship with them can ensure better business returns.

Considering 72% of people looked up health information and medications online before or even after being diagnosed by a doctor, a well-written blog post may be the answer they are searching for.

Health providers should educate their patients about a variety of topics such as case studies with current patients, thoughts on specific treatments, announce local events, wellness tips and share updates about your practice.

Sharing health information through the patient portal or the mobile health application is a great way to educate your patients. Remember to create a link to your website or launch this on your website only

By updating and writing fresh content regularly, you will help boost your SEO and make it easier for patients to find you on the search engine.

You can then promote your blog using your social media accounts to engage with potential and current patients.

Most people don’t even think about their doctors unless they’re sick. That’s a right mentality, but it’s not necessarily the correct one.

You want your patients to always think about their health, even if that doesn’t mean visiting your office on a regular basis.

Talking to your patients about relevant health topics – and more importantly, helping your patients to understand why those topics are so critical – is a major way to improve both your business and your patient satisfaction.

The more your patients care about their health, the happier and healthier they’ll be. And the happier they are, the more likely they are to recommend you to their friends.

As a patient leaves your clinic, give them free educational materials related to their condition and encourage them to read them.

Say someone is "Diabetic," give them a brochure of "Daily tips for best diabetic care" and talk about it. I am not referring to materials lying in the front office.

Before you reach out to new patients, it's important that you understand your current patients.

Take a look at your records and take note of the average gender, age, location, and profession of your existing patients.

The information will help you to identify the best marketing techniques to promote your clinic and attract new patients.

Over 70 percent of people searching for medical experts make their selection based on local listings in online directories such as White Pages, Yelp, Google+, etc.

Listing your clinic in a local online directory is a great way to steer targeted traffic to your website.

Email marketing is an efficient method of maintaining a steady flow of patients.

It is used for

• Sending newsletters
• Reminders
• Promotional offers
• General updates about your clinic to your existing patients.

Proper media exposure can attract a large volume of new patients and increase the expertise and branding of your clinic.

Generating media exposure requires follow up, time, effort and a thorough understanding of how the media works.

Media exposure can produce surprising results when done correctly.

Giving back to the local community is one of the simple ways to get new patients to your clinic. Make sure to participate in fundraising efforts or community events.

Provide medical services or supplies on a volunteer basis. It helps retain current patients and projects a positive and charitable image of you.

Set up a seminar to explain and educate your community about medicine, treatments or even healthy lifestyle habits. Accept invitations to speak about trending health concerns.

Organize a wellness clinic at the local senior center. Speak about adolescent health at the high school in your community.

Host workshops for kids and teach them how to take care of their hygiene and health. Parents will sincerely appreciate this and will consult you when they are in need of a physician.

The idea of connecting with your community is to get noticed by people who are unaware of your clinic and the services you provide. It’s an opportunity to educate, support and expand the list of potential patients in the community.

Set up a system for monitoring every patient appointment, flagging those who haven’t returned to your clinic for a certain period and sending reminders to them

Try a “we miss you” mailing campaign to re-engage with your patients Even if they seem reluctant; you might just be able to convince them to come back with a few small gestures and the right timing.

Most clinics spend a better sum of their resources to attract new patients, and they forget to take care of their current patients.

You need to follow-up with your existing patients after their checkups. The follow-up care is a part of the health plan, and it ensures that your patients are on the right path to recovery.

It is natural to forget things, and the doctor’s appointments are no different. Email reminders have been found to be extremely helpful in reminding patients to come by for appointments.

You can schedule follow-up emails after each checkup to ensure your patients never miss their appointments.

You have to focus on building personal connections with your patients by showing real interest in them. You must be able to make your presence positive and uplifting. Your manners, the look, and feel of your clinic are also essential.

Always answer your patients emergency calls. If they are suffering and you are not available for them, they will never come to see you again.

You need to be available for your patients during emergencies because if you don't, they will leave you and wouldn't waste a minute spreading a good word about your practice.

You need to monitor your patients continually. It must be exhibited from the highest level in the clinic down to the lowest. Your patients will surely notice if your front desk is so nice, while the nurses are terrible & rude. Wherever, a patient visits your clinic; they should feel comfortable and safe.

Spend time with patients and answer questions about their medical conditions, fear factor or peer factor, self-website references, etc.

If your patients have a chronic or complex medical condition, they need more than medical advice; they need inspiration, motivation to live and see the world differently. Find ways to give them hope.

Sometimes, launch a Free Consultation of first visits; this will let the patients come-in more to the clinic before becoming a "loyal patient."

Send personalized reminders for their chronic care and the reason why it is important.

Make surprise calls or SMS to your patients; it gives them a sense of relief, motivation, and happiness that someone is caring

Finally, never underestimate the value of a smile and genuine empathy which touches anyone, there is no creativity than real care and love for your patients & intention to improve their health and motivation.

By nurturing strong relationships with your current patients, you will attract more patients to your practice.

Try any of these ways to attract more patients and improve your patient experience. Results may not happen immediately, but you have to be open to experimenting.

Best of luck!

The growth and expansion of one’s business also lead to a sudden rise in workloads, file works, and ministerial duties.

In such a situation, managing day to day affairs of the administrative tasks becomes extremely difficult for both the staff and the entrepreneur as well. 

In order to tackle such problems, we from the house of Outsourcing Insight are adept at offering our virtual assistant services to our clients for their benefit and help.

The use of a virtual assistant in a business enterprise is beneficial to both the owners and as well as his employees.

It is really difficult to do monotonous work in short deadlines without any advanced technological devices. 

Hiring an efficient assistant to share the workload of a firm is a good way to proceed and ensure the larger expansion of the business without any tension.

If you are also looking for an outstanding virtual assistant from India, then please contact us immediately. 

We are a leading name in the world, and every business enterprise can reliably put their faith on us towards resolving their office-related works or problems.

Moreover, once a client hires us, we manage the entire workload through online and remote access.

A single call and email are enough to let us make a call back to you and understand your requirement for our mutual collaboration.

1) Data Entry:

Whether your company needs to type a few hundred pages or thousands, we are always ready to serve you better. We, at Outsourcing Insight, process data entry in a real lightning speed with cent percent accuracy.

Just leave your requirement to us and see how our remote office assistant will manage the same before the deadline. It is only because of our client’s relentless faith in us that today we are a leading name in the world of a virtual assistance service provider worldwide.

2) Travel Itinerary Scheduling:

Our intelligent correspondence management sets your travel plans in advance to ensure that you don’t miss any meeting or an opportunity to spend quality time with your family.

We also provide airline ticket booking and hotel booking facility in a real-time across any place of the world.

3) Event Planning:

Meeting a lot of people on the same day can be troubling for any entrepreneur, but we ensure that your schedules shouldn’t go in vain. Our intelligence system aware the client every time his schedules for a new meet arrives.

We are the number-one appointment scheduling service provider with a global presence and pan-India operation. For special events, we also organize the event for our client’s help.

4) Internet Research:

Before the launch of any new product, every business firm wants to get enough knowledge about the same. It involves investigation into the similar products of competitors and their price range.

We at Outsourcing Insight understand the concern of our clients and provide accurate data and information relating to their needs.

We do in-depth analysis and internet research to assist our customers with desktop publishing services. Alongside other services, it also involves submission of right and essential information correctly into the inbox of the clients. 

5) Bookkeeping and Financial Entry:

We are a versatile outsourcing company and offer necessary financial entry and bookkeeping services to our clients.

Starting from the journal entry to preparing a final account of the firm, we are an expert in providing outstanding bookkeeping and accounting services to our clients depending on their requirement.

Our remote virtual assistant is also smart enough to ensure the safety of all data that clients shared with us through highly encrypted coding and software parameters.

Thus, all communications with our company Outsourcing Insight is fully confidential and secured. We are strongly against any form of data breach and leakage.

6) Call Answering Services:

Our highly intelligent virtual assistant also provides call answering services to our clients.

We know that managing thousands of calls in a day and attending to customers queries can be difficult for any business enterprise.

That’s why we offer customized call answering solutions by utilizing the best IVR (Interactive Voice Response) and calling technology to offer greater satisfaction to our clients. We treat every caller with utmost priority and respect that result in enhanced bonhomie between the callers and clients.

1) Understand Clientele Requirement:

We understand the requirement of our client first before designing a customized solution for them.

As a virtual assistance company, we understand the client’s requirement and their business goal first.

After requirement analysis, we then proceed towards offering them maximum satisfaction and a peace of mind through our excellent services.

2) Identifying the Correct Assistant:

At Outsourcing Insight, we believe in specialisation. Once the client has specified his requirement, we then start working towards them from day one. Then finally we assign a right and apt assistant for the task.

For example, in order to satisfy a client’s need for enhancing his brand’s value worldwide, we offer business card scanning facility to them. It leads to the humongous visibility of the business cards leading to a wider recognition of the firm.

3) Designing Workflow:

Rather than doing a lot of things at the same time, we believe in supplying the right kind of information to the client with utmost dedication, perfection, and accuracy.

Through designing workflow, we ensure the persuasion of the task in the most appropriate manner without any break or stoppage. Then each step we follow is via the workflow only to ensure that nothing goes wrong. 

4) Performance Monitoring:

We follow highly advanced metrics to boost the confidence and faith of our clients towards us.

Starting from sticking to a deadline to offer a plethora of services at reasonable cost, we are no doubt, the cut above the rest. 

Our in-house team is greatly capable, expert and skilled to provide the most reliable and effective services to clients on time without fail.

Our event planning services are highly useful to the owner as well. We render secretarial services to them by planning their event schedules to assure our clients of the best services.

5) Reporting and Feedback:

Howsoever, great, a firm is, eventually the same will be known by how many satisfied clients it has.

We believe in feedback sharing and ask our clients to offer their feedback to us regularly so that we can serve them better.

Only through honest and frequent sharing of feedbacks, a company can improve its services. That’s what we believe in.

Our services primarily aimed at improving the working efficiency of our clients so that they could meet with the delegates, key stakeholders and other dignitaries on time with ready documents and presentations relating to a wider spectrum of their business dealings and functions for nation-wide or international expansion.

In today's markets you aren't only looking to reach more customers, but you also have the duty to keep your current customers happy so they can stay loyal to your company and product and keep using your services or buying your new products.

A loyal customer is a company's most important asset. If you keep your current customers loyal they will bring with them more customers and even spread the word better than a bunch of marketing campaigns. They will get your name out there and you will have a good reputation between the potential customers.

Getting new customers is of course a priority for any business to expand and make more money, but that doesn’t mean forgetting about your already loyal customers. If you don’t take care of the customer that bought from you once, he will not buy from you again and might spread a bad word about your service or product.

So, it is important to keep the customer satisfied and happy to ensure more business with them and ensure that you have their loyalty rather than them using the competitor's product or service.

Well the most important thing for a customer is to get help from the company when they need it. When a customer picks up the phone and starts dialing the company's number they expect that they will get all the answers they need in a matter of seconds.

They expect a good treatment and a customer service that will listen to their opinion.

What’s the point of spending thousands on marketing campaigns if you are going to lose all the customers you make in a matter of months?

You shouldn’t only focus on making new customers but also on making sure the old ones and loyal ones are happy.

The customer likes to get their opinion heard and feel like they are cared for. After they end the call they must have a better opinion about the company because they just experienced a good treatment and got all their questions answered.

 But how can you expect to get the customers satisfied if you don’t have a good customer service or experienced customer service representatives?

Working as a customer service representative is a hard job. The job has a high turnover rate because of people not being able to deal with customers.

Dealing with customers isn't easy and requires training and ability to deescalate situations and making sure the customer leaves happy no matter what their issue is.

So, you end up running a department full of nightmares, with high turnover rates for employees and high costs of training and not to mention the infrastructure and equipment needed to maintain a good customer service.

It is a nightmare that every business has to go through to make sure their customers are satisfied, either it works or the department fails miserably only making the customer less and less satisfied and unhappy with the company.

But don’t worry there are alternatives, you don’t need to spend fortunes on setting up equipment or freeing an office spaces. You don’t need to spend a lot of time trying to manage the department and resolve clients' issues yourself because your representatives aren't able to handle the situation.

A lot of companies right now have started outsourcing their customer services to companies abroad that are able to handle it well and better than them.

Outsourcing customer service have become one of the most popular things between companies, big ones and small ones. It is always a win-win situation, you get to keep the customer happy and even save more money doing it.

Now you might be wondering how it works? Well basically there are companies abroad that are able to handle your customer service needs for a way lower price than you can imagine.

Countries like India and Philippines have a lower living cost than most countries so you will be paying less for experienced companies that have been in the business for years.

You might be thinking that it won't be as high quality as you expect but don't worry, outsourcing call center services has a lot of benefits that won't disappoint.

1) More than just telephone calls.

In the internet age we live in, customer service isn't only done on the phone. Customer service is done on a lot different platform now such as live chat support on the company's website or email, or even social media.

Companies are able to use all those methods efficiently and make sure your customer can reach the company on more than one platform, they can choose what comforts them the most.

So, if the client isn't able to use the phone for any reason, they can simply ask their questions or reach you on the social media page that the outsourcing company will be running for you. You must give the customer the choice and make them feel comfortable.

Providing for the customer more than one platform to reach you on will make them feel more appreciated and will give the right impression that the company cares and needs the customer's opinion.

So, don’t worry outsourcing companies have mastered that art and will be able to implement it on your business.

You might be thinking that because you are sending your work abroad, you will be faced with problems such as cultural differences or even problems regarding the experience of the work force.

Well, simply you don't have to worry about that. These companies take very good care and they are very cautious in their hiring processes.

So, don't be thinking that these companies don’t care about the quality or the representatives that will be representing your company. Outsourcing companies hire and train the most experienced representatives that are able to deal with customers and deescalate situations. 

You will rarely hear a complaint from a customer about the representatives as they have been in this business for a while and know how to make the company leave happy and satisfied. And regarding cultural differences, you can rest assure that you don’t have to worry about that.

These representatives have talked and dealt with people from all over the world and understand cultural differences and are able to adapt and deal with your customers on the grounds you require.

You see, an obvious benefit of outsourcing the customer service department is that you will gain a lot more time to focus on making more new customers and improving your product or service.

Your bottom line will see a noticeable improvement and your company will be generally, more productive. With loyal satisfied customers, less pressured staff and your mind focused on the right things, your company will surpass competitors for sure.

Outsourcing customer service has been done by large corporations and there are plenty of studies that have proven its effectiveness and it having a positive effect on the company in general.

If you want to stay ahead of your competitors, you will have to take steps like these to cut costs and improve your company's productivity.

With your company focused and the effort done to improve the service or product, you will be noticing an increase in demand and your whole operation will be scaling up.

You won't need to worry about getting more office space or hiring more representatives to meet with the demands of the customers and their questions.

Outsourcing companies will be able to scale up with your operation and even scale down in case you are having a slow year.

Outsourcing companies are able to scale and provide you with exactly what you need with the amounts you ask for.

Outsourcing companies will be able to monitor the calls and gather data from them, such as the most asked questions and the things that annoy customers the most about your product or service.

The customer’s opinions will be entered in a database and analyzed to figure out what they need the most and what changes they would be happy to see in the product.

It isn't easy winning everyone over but with the resource outsourcing companies have and the strategies they use, you most definitely will keep the most of them satisfied and get useful opinions about your product or service.

Outsourcing you customer service needs will only have positive impacts on your company.

Companies like Outsourcing Insight are able to provide work tailored for your needs and business. Outsourcing Insight will provide customer service that will keep your customers happy and pleased to do more business with you.

You won't have to worry about the nightmare of the customer service department anymore, today with Outsourcing Insight you can get rid of all that and wit appropriate prices that will keep you more than pleased. Contact Outsourcing Insight at 855-880-6680

Human Resources Department or HRD of any business enterprise knows how the increased stress and work pressure during the busy season may adversely affect the staff’s productivity of a firm.

Sometimes, out of sheer frustration due to amplified work pressure and constant vigilantism, many employees leave the organization instantly – that they should not have done otherwise. The new HR statistics reveal that 57% of the companies and organizations consider employee retention as a big issue all across the globe.

Accountants, sales staff, and administrative wing of a company suffer the maximum due to a sudden increase in the employees workload during the peak season when the general intensity of a company is to sell more and more.

It is something that is inevitable that once the busy season arrives, a company or any other organization has to be ready for it to work continuously around the clock without a break. However, prior management of critical HR issues before the arrival of a peak season is the finest way to move forward, and handle such challenges in the best possible manner.

As stated in the previous point, the selection of appropriate client is an ideal strategy to move ahead. Usually, bad clients create maximum problems during peak season. So, they should be addressed first.

Now, a company and its HR department have to entrust its employees with the responsibility of separating a list of prospective clients from the undecided customers. The Aberdeen Source claimed that the companies, which formalize employee engagement programs, have 26% higher annual revenue growth rate than those who do not.

Creating a list of perspective and positive clients during the peak season is a good idea. So, the staff should personally make a courtesy call and apprise them of the latest company offer.

Business organizations are increasingly allowing their staff to use independent attitude during their work.

The staff members use their liberal attitude towards resolving a management crisis, which sometimes includes going against the owner’s wishes too.

The owner should also demonstrate helpful attitude during the busy season. Employees are the ones who have maximum stress in such days.

The employer should allow them for early checkout and family dinners during the weekend once or twice occasionally as a morale booster.

Ensuring work-life balance between the employees is a good way to keep their interest alive in the firm.

According to the US Economy Statistics, employee disengagement is a nagging experience in the firm. It costs more than 500-billion USD per annum to the nation’s economy eating away a lion’s share of the country’s GDP (Gross Domestic Product).

The standard working hour is 40-hours a week. However, a firm or a business organization should be little proactive in this regard.

During the demanding season, a firm can enhance the working hours to around 10 hours per day equating to around 50 hours a week, which is very reasonable considering the demand of time.

However, immediately following the busy season, an employer should be well prepared to grant long-holidays to its staff.

This will keep them refreshed and rejuvenated around the clock.

The employees are the bedrock of any organization. They work severely hard for the organization and want to acknowledge it by the employers from time to time.

An employer from his effort should try his best to keep the office environment calm, amicable and friendly.

A business owner in consultation with his HRD manager should take his staff on the weekend parties.

According to the Wynhurst Group Statistics, 22% of new employees leave their jobs within a month of being hired due to temperament and ego issues.

Therefore, an entrepreneur should try to maintain a good bonhomie with its staff in whichever way the same is possible.

If required, the business owner should never refrain from offering free meals in the form of luncheons and dinners at pleasant restaurants or food joints.

In their effort to keep things hyper-professional, business owner and HRD departments sometimes add undue non-work related tensions to the minds of the staff.

And surprisingly, if such tensions arise during the peak season, then it may seriously aggrieve the organization’s staff.

A comfortable working environment relates to comfy dresses, clothes, and slippers instead of shoes.

When employees come to the office in their home clothes, it gives them a greater amount of comfort while keeping them in a relaxed state of mind.

According to Quantum Workplace Survey, 20% of the employees do not have enough faith in their employers.

They feel that employers are best at pointing out their mistakes instead of offering constructive and regular feedbacks for the benefit of the firm and its staff as well.

Of course, higher the level of employee’s loyalty, lesser will be their chance of leaving the firm abruptly.

The HR department on its part should focus on retaining employee’s loyalty rather than coercing them to sign bonds or any other such documents to retain them for a certain specified period.

The conflict resolution and handling any official conflict at the earliest are the apt way to proceed ahead.

When such issues are blown out of proportion then it is likely to affect the company’s overall goodwill and credibility in the market.

Especially, during the peak season, when the company’s revenue generating capacity is the most with humongous sales round the clock, then both the parties, including the employers and employees will have to exercise utmost caution while addressing their mutual differences.

From the employer’s and HR department’s point of view, retaining a long-lasting relationship with the ex-employees and senior staff sounds apt for the company.

Ex-employees are well versed in the company’s norms and requirement and no doubt; their productivity will be multiple times more than other employees will.

In small countries of Europe, the demand for ex-employees is on the rise.

A recent statistical study from Europe states that by 2020, the continent is looking forward to providing gainful employment to the people.

Their target includes people aging from 20 to 64. It includes both the newer as well as retired employees. 

With improved employee engagement programs, the employees would be able to perform better in their duties.

During the busy season, the deadline for any work is short and an employee has to work faster.

Better employee engagement programs will let them perform to their full potential.

Content marketing has now evolved out as the simplest way to get more and more leads without putting pressure on the company’s owner and treasury department.

Actually, after the penetration of internet in human life, everyone spends around 8 to 11 hours daily on the computer. Well, during this period, they also read several things online and get motivated to purchase from e-commerce portals too.​

Despite the immense potential of content marketing, entrepreneurs hardly look after this aspect of digital marketing. According to a survey, content marketing costs 62% less than any other form of marketing that the company explores for lead generation purposes. 

It involves a few simple tips and tricks as given below:

Creating valuable contents in the form of personal anecdotes that how a certain product changed the life of a person or how it benefited him or her most, really work well.

To be specific, such videos are always result-fetching and people love to view and listen to such videos. That’s why so many promotional videos are already there on Youtube and several are launched every day.

The basic rule of content marketing is to offer problem-solving and helpful contents to readers. Nobody likes to read the boring and monotonous thing. Readers want solutions.

Time is changing, now people love to read more about favorable things as compared to other stuffs. So, contents should be written from a positive angle and must be a tutorial in nature so that people feel engaged while reading the contents.

A firm has the option of offering right and valuable data to readers only on the conditions that they have to mention their contact details into it.

It is well-known that people hardly read or even see advertisement these days. In 2015, survey around 200-million people already installed ad-blocker in their system. So, it is only via content marketing, that a firm gets greater reach to wider prospects for a lead generation.

The latest idea is to offer useful content to reader or user only when they subscribe to the blog or enter their contact details at the blog site. It works well. Once a brand gets the contact details of the users or readers, it can then consult them on the appropriate timing for digital marketing.

Another useful and highly interactive way to get maximum responses in content is by posting motivational contents or interviews of entrepreneurs or others who accomplish big in their lives.

The latest statistics on content marketing say that 60% of the brands or marketers necessary write at least content in a day and publish the same online. Now, the type of content may vary from brand to brand, but many of them publish motivational and inspiring interviews with other entrepreneurs to generate B2B leads.

From the viewpoint of digital marketing, identifying one’s potential lead is extremely important. It helps a firm zero in on the target audience by delivering them the right content at the precise time. 

Any content for the target audience should be complete in all respects with the exact information. Verify those details with appropriate evidence and ensure they benefit the readers in the real life.

Many may say it a risky deal, but without making errors an entrepreneur will never know what his customers want to read, and how the same information will benefit them.

At the end, you should ask the readers to give their feedback and enquire whether the article was useful to them or not. Such things are important in the world of digital marketing and content writing. 

Offering highly informative content could enhance the traffic in no time.

According to Robbie Richards, a well-known content marketer, he presented a report on how he grew his blog site (relating to content marketing) to 272% in a single month.

Just imagine, how beneficial a brand will be if it also gets that much traffic every month.

Engaging with customers and prospective clients on social media has a big impact on the overall lead generation capacity of the firm. The social media team of any brand should be hyperactive in this regard and must listen to what customers want to say and initiate a proper dialogue with them wherever he sensed an opportunity to do so.

According to 2017 statistics, at present more than 1870-million active members are live on social media. The figure is expected to reach further soon.

Meanwhile, creating a good profile on social media with many followers is definitely an apt opportunity for a firm. It creates a credible image of the firm worldwide, and many new social networking sites’ followers will try to follow such profiles as well.

According to PwC statistics, total revenue from e-book sales and publication is likely to cross $8.7-billion mark by the next year. Apart from the creative essence of the e-book, such books are also important for the purpose of content marketing and promoting one’s brand too.

All contents and e-books should be enlightening in nature. They must address the concern of the readers and leads while informing them with the necessary knowledge and things pertaining to the domain of the brand.

For example; a software brand should always try to disseminate the latest trends in software operation in the brand’s contents and eBooks as and whenever possible.

Another beautiful way of content marketing while leaving a deep impact in the minds of the potential leads is by arranging a seminar or webinar. In the corresponding day, some press releases about the event will do the needful, and many new clients would love to engage with the brand.

Every presentation clearly indicating the line of the business with flagship products and services should be presented on slide share and must be published publically. It will help the world audience to about your brand and its necessary products or services.

A slide share presentation should be simple and written in the lucid language while capable of removing any doubt from the minds of customers or potential leads. Once published online, a brand can then use the links on its website or even on social media too.

Answering customers’ questions and doubts is a good way to promote one’s brand while staying in touch with the customers. While helping a customer clear his doubts, an entrepreneur or the brand’s social media team, whoever handles the brand promotion task unknowingly turning an inquisitive customer to a brand’s client? Prompt reply acts as a faster mode of mouth publicity. One satisfied customer is likely to bring in many new customers in no time.

In the context of digital marketing, content is the king. According to a survey by Kapost, the content marketing experts witnessed around 7.8 times more traffic to their website than the others.

So, definitely, good content and digital marketing are closely related to each and in fact, one completes the other. Without compelling contents, digital marketing is vague and baseless.

These days, customers are also attracted to studying case studies.

Case Study acts as an eye-opener to them revealing several important aspects of the brands that they are about to use in their daily life or for business purposes.

Many firms don’t consider the importance of a case study, but whosoever assimilates positive case studies with the content marketing the result is hugely beneficial in favor of that firm. Latter enjoys wider success and witnesses a steep rise in company’s goodwill and credibility too.

As per the IBM Digital Experience Survey, 56% of the marketers believe that personalized contents greatly help in fetching positive reviews of the brand and making it a global entity with a passage of time.

Definitely, the time has come for the content marketing to take the center stage and brands should never refrain from opting for digital marketing if it really wishes to get many potential and qualified leads in a short span of time.

I get it.

You signed to be a medical practitioner and not a blogger. But a blogger and you have one thing in common: You all need audience.

You all need a crowd that will embrace your work and reward you with loyalty. That means a blog or a site is not a project that you do to pass by or, do if for the sake.

If you're running a healthcare blog, readers can easily notice if you care for them or, you're just interested in making money. Blogs in healthcare market that have become big know how to care for their audience.

A blog can be great for your medical practice. Not only can it bring new patients, it can also help you cultivate personal relationship with them. But how do your create blog post that will appeal to patients?

In other words, how can you make your writing shining in the healthcare market?

How do you make the audience believe in you?

All of those questions means the same thing. It what every healthcare market blog struggle with outside.

There's is a solution.

Readers are savvy. They can tell if you care about them or not. How do they know that. If your blog is all about you and what you do, chances are most readers will ignore.

Readers are likely to resonate with your healthcare blog if you write with empathy. Empathy not sympathy will win your reader's heart.

Writing with empathy is easier said than done. Actually, it won't surprise you to find that most people don't know what empathy or sympathy mean. They like to confuse the two.

Take a minute and watch the Brene' Bruno video, it strikes out a big difference between empathy and sympathy. Maybe you wondering, what are the benefit of writing with empathy:

• Your communication with your readers comes out as authentic, heartfelt without sounding sugary-sweet.
• You don't force your way writing to the reader.​​​​
• You come up as a genuine person and appealing to them.
• Your conversation sounds intimate and not a lecture.
• Your audience begins to resonate with you.

If you've checked the video above, you'll notice that empathy is embracing them even if you have no solution to their problems. Sympathy is more like holding them on your arm's length. How do you write with empathy?

Takeaway: To win your readers, you must share the emotional connection. That deep feelings they have. If you want to write with empathy, mirror their feelings to them. Always agree with, never preach and lecture on what they should do. We are humans beings at the end of the day, all we want is person who we can have intimate conversion or emotional connection.

To write a post that patient resonate with, you have to know what is hot in the healthcare market. It is excellent to know what is popular in health niche for a few reasons:

• You'll know your patient's desires and frustrations
• Influencers in the health niche are likely to send you traffic
• Your post helps you understand your patients better.

Yes, you know who your audience are. They are patients who come to your clinic everyday, asking for treatments. But, do you have an idea of what they want?

It is easier to assume that they want treatment or cure for the ailments. That is not what they want. To find out what your patients need, study their psychographic traits. If you been blogging for a long time, you know that audiences have certain common traits like fears, desires, goals and frustrations.

That is what makes what keeps them awake in the wee hours of the night:

• They have a goal of living long.
• They have fear that their health conditions may get out of hand.
• They are frustrated with their past health experiences.

How do you know your audience greatest desires or health goals? It is simple. Do the following exercises.

I want to (action) and (action) so I can (achieve results) and (action results).

Take an example from the weight loss category:

I want to lose weight and be fit so that I can fit in my wedding dress
I want to lean and strong so that I can live longer and healthy

If you do this exercise right, readers will feel the connections and empathy that you have for them. You can create 10 or 20 more sentences to have a clear Idea of what they want.

You now realized the benefit of empathizing with your patients. It is the only of creating a connection and cultivate intimate conversation.

If you have done that right and did the above exercises, creating a prize-winning title will be an easier things for one reason.

Now, you know exactly what keeps your audience night. You know their frustrations, fears, desires and goals. Each headline that you create for them, has to mirror frustrations, fears, desires and goals that they have. Here are the steps that you can take to create an irresistible title for your audience:

Have seen my title above, I did want to write something vague like: How to create the perfect blog post in the healthcare market. It sounds generic.

To get your attention, I translated the obsession you have to measurable results.

The results is getting "New Patients", which got your attention. Knowing what keeps you patients at night is huge.

It's still not enough. You have to measure those obsessions they have. In other words, you have to look at your patient in the eye and tell them that they have achieved.

To create an irresistible title, you have to measure results. Here is a simple exercise on how you do just that:

If you still don't know know the outcome or how to measure results. Go to Amazon, then look at your books in the healthcare market.

You may need to read reviews to find out what customers are sayings. Lookout for the words and phrases that come up often.

You can also look at the comments of the most popular blogs in the healthcare market. What are people talking about.

Forums are also a great way of finding out what is topics are trending and the problems people are having.

If you found the results, then you can create a prize-winning article for your audience.

It is true that 80% of online searches will look at the headline before deciding to read your article right.

And 50% of them will look at your introduction to see if you have something new before deciding to read your entire content.

What does this mean for an average healthcare bloggers? Your blog post must score on both the headline and the introduction. 

It doesn't make any sense to create a wonderful headline, only to lose half of the readers in your introduction because you sound boring.

To create a hypnotic introduction that amazes patients, you must have empathy. In other words, you need empathetic opening.

Take an example from the weight loss niche, how can you create a headline that "wow" your patients? Here are questions that I would ask myself:

• What is going on in my reader's mind? (Hint: write everything down)
• What past experiences does he has? Or what have they tried in the past and fail( writing everything down)
• How do they know if they have achieved their results?(writing everything down)

Rule of Thumbs: Try to focus on past experience and history patients have on that subject

Here is an example on how I will structure the introductions based on the answers that I have.

Title: A Simple Yet, Overlooked Way Of Losing 1 Pound Week

Sounds like a dream, right

You've tried everything from pulling heavy trenches, running, dieting, walking, still nothing works. Looks like a spell that you've inherited and no one seems to understand.​

Everybody from your family and friends thinks that you're lazy. You're not doing much to lose that weight. In fact, they are tired of hearing you whining all the time. And it freaks you out because no one cares about your feelings. There is a solution.

That intro was powerful enough to get the reader, reading the whole sentence, because you're speaking to their emotions and feelings. The feelings your empathy and connections. In fact, you sound like a person who has gone through the same experiences.

In every points you have in the post, you need to back it up with examples just like I have done to show you. You can either search for the example or write them based on how you understand the topic.

Statistics and past interviews are a good way of supporting every point that you have. You'll make readers understand better you topics.

The key to writing spellbinding content is empathizing with the reader. That is the only way of winning their hearts and soul.

 If you write intimate stories and posts that not only answers their problems but also makes them feel a connection, there’ll come to your practise.

Sit down today and understand your audience in terms of their fears, frustrations, goals and desires.

Try to think of their past experiences and history. Ask yourself, what have they gone through.

Dig into their past, to find out what they have tried and what they have gone through. Then, you can start now creating posts with introductions and headlines that mirror their feelings.

I hope this article gave you an in-depth clue.

Universally, the last couple of years have seen the birth of the growing number of E-commerce portals like Amazon, Ebay , etc .

These new-age businesses founded by young technology entrepreneurs have ventured into almost every domain and category of products and services possible, i.e., travel booking, digital wallets, appointment scheduling, grocery, electronics, and so much more.

At the moment, almost every single need of an individual customer is getting serviced online by numerous e-commerce companies.

Regardless of the fact that a number of these new-age enterprises have achieved “cult status” with multiple billion dollar variations in their nations of origin, there have been more than a few who have collapsed alongside the way.

Newspaper reports and studies affirm that failures are pretty much higher in this extremely competitive industry compared to successes.

At the basic level, the business model of most e-commerce firms is identical. They either operate on an open market model or execute their own inventory-based model.

So, in spite of having a more or less identical business model, what is it that differentiates successful e-commerce ventures from unsuccessful ones?

While technology is a non-negotiable determinant, experts quote after customer service and sales support to be some of the most substantial factors that determine the success of e-commerce businesses.

Even more, prompt and effective customer care support is vital for the success of every e-commerce business.

In the present age of heightened customer activism, an individual discontented client can immensely dent a corporation’s reputation with a single update on the widely embraced social media platforms.

Adopting the best practices of client relations management is therefore essential for businesses wanting to attain a competitive edge in this extremely competitive industry.

That said,

Opting to outsource this service is a tactical decision and one that deserves careful consideration. ON this section of the post, we have highlighted on the 5 situations where outsourcing E-commerce customer service makes perfect sense.

Let us say you are a running startup. You are operating with a small team, and you desire to focus on the core business functions for the time being.

It is possible that your client base is still somewhat small and your company can handle every customer service inquiries coming your businesses way. But as the number of clients increases, you’ll need more and ampler time to devote to your clients.

According to published research, 45% of Business to Consumer (B2C) clients make more buys after an impressive customer experience. For Business to Business clients, this percentage rate is a shouting 62%.

The quality of customer care service can significantly impact the successes of your startup venture in its early stages. Your customer care service complexity is also dependent upon which channels you utilize and which languages your clients speak.

In case your clients are from varying nations, or you are using numerous channels, you might want to consider outsourcing.

For every starting business, receiving a good client feedback is crucial to improving products and services, so once you do outsource, ensure you operate with a partner who passes this feedback onto you, so you are always kept in the loop.

Your client base might be spread out worldwide. For an amazing client experience you will need customer service agents that can speak your customer’s language.

In case you have queries coming in different languages with a comparatively low-volume of each, it makes total sense to partner with an outsourcing company that can provide shared representatives.

These shared agents work on various projects at the same time implying lower costs per every project that is passed on to you as a customer.

Even more, partnering with shared agents permits you to cover a wide assortment of languages at the same budget as employing one agent in-house.

Once it comes to customer care, every utilized channel is treated as its own discipline. Social media channels differ significantly from phone and e-mails are very different from chats.

Every channel needs its own set of skills and infrastructure. In case you desire to include a new channel to your company’s customer care service offering, it makes sense to employ an outsourcing party well experienced in offering support on this new channel.

This saves you since you won’t have to invest in new infrastructure or coach new representatives for that specific channel.

In case you anticipate significant fluctuations in customer service volumes, it may be the best idea to consider partnering with an outsourcing company.

It makes little sense to devote internal resources on coaching and assisting representatives for short periods of time.

Since various outsourcing partners already work with pools of shared agents, most of these agents can be re-coached to work on other projects in the event that your projects incoming volume starts to drop.

Once the volume picks up again, the amount of agents can easily get scaled up so as to ensure no calls go unanswered.

Working as a customer care service representative needs a specific set of skill. You will need to ensure that the individuals directly relating to your clients are amazing at everything they do and can be relied on to represent your firm.

When you employ an outsourcing partner well experienced in employing customer service agents you can rest assured that they have an idea of what to look for in every new hire.

In all fairness, it is possible for e-commerce companies to create their in-house customer support functions, but most companies desire to outsource them to experienced outsourcing partners. This simple arrangement brings about multiple benefits to an e-commerce company.

Well, perhaps you already understand that by engaging third-party customer care support service providers, e-commerce firms get to free up their internal resources so they can focus on core business functions such as analytics, data mining, marketing and sales, accounting, engineering, and so much more.

Customer care support for e-commerce firms involves adopting of the new age technology equipment and specialized set of skills.

Even more, e-commerce portals need a multi-channel customer care support contact center that includes SMS, e-mail support, live chat, and voice calls so as to offer a smooth experience to its clients.

An industry focused on providing call center services will possess the necessary tools and resources to provide such services flawlessly to its customers thus improving general client satisfaction scores.

Customer service is a dedicated function and needs experienced experts to manage it effectively.

Outsourcing this function helps e-commerce firms to gain access to well-experienced customer care service professionals without the need to employ and coach them internally.

24*7 customer support assists in bringing about a quick response to client’s questions and complaints thus improving brand perception and increased business.

Besides these services, a number of the customer care service providers also ensure that they manage feedbacks and customer reviews across all social media platforms and customer networks.

These service providers coach their staffs to track client feedbacks, respond to their questions, and make them feel valued across every social networking platform.

In this new era of social networking; where a single tweet or status update can result in substantial damage to the revenue generation abilities of business companies, it’s extremely imperative for all e-commerce firms to maintain healthy reputations.

India happens to be one of the leading destinations for outsourcing customer care services. Customer care call centers in India possess a pool of competent workers who can promise enriching conversations to the clients, which would eventually assist business organizations in retaining their already existing clients as well as garnering some new clients.

They are well trained to offer the best experience to clients by combining empathy and understanding on the issues that a client might be facing after buying a specific product or availing a certain service.

The workers of every customer support service providers are comprehensively and regularly trained on all products and services a firm is willing to serve its clients with.

Furthermore, these customer support service providers possess official recognition policies for their workers regarding order processing, request registering, complaint handling, and/or troubleshooting.

Employing these services from certified and trained experts assists e-commerce businesses to deliver incomparable service experience in a professional and timely manner.

Outsourcing customer support functions to outsourcing partners, most established e-commerce companies and organizations have achieved their business objectives. This has led startups and new e-commerce firms to follow their footprints.

As you know outsourcing deals with hiring an expert or a team on contract basis from outside. A company may outsource Search Engine Optimization (SEO) services because they need help scaling their business for growth and want to provide more robust services to their customers.

It is one of the best ways to save money, as well as you have full control on the outsourcing service providers for results. 

In other words, outsourced SEO services lay you to receive ranking benefits, online traffic benefits and revenue benefits. All these benefits are linked and related to your business.

Your outsourced team which you have hired is bind with you as per your own terms and conditions whereas you are not bind with any kind of contract with them.

The main advantage of outsourcing SEO services is that you can focus on your core business activities.

 It is advisable to focus on the business productivity that will make a big difference to your overall income rather than spending time on smaller things like need of new plug-in for your web page or no updated blogs. 

Also, no chances are there of being cheated because SEO reports show you visible results.

The main purpose behind SEO services is obviously expanding your business and earning higher profits. You will achieve both if you step forward towards outsourcing SEO services.

Results are guaranteed from the outsourcing team for your business and money benefits. Also, ranking and traffic will reach you soon, as perfect work starts on your project.

SEO services provide traceable and quantifiable results. So, there are no worries when it comes to measuring ROI.

Expert SEO agency track every aspect of their strategy, like increase in traffic, rankings and conversions.

Along with analytics and reporting tools, you will see clear rise in online traffic on your website or blog through SEO activities. This is the best way to boost your business, as more and more traffic will bring more inquiries and your sales start to rise.

Unless you have enough time to do research, analyze, monitor and act, SEO will become time consuming and results will be far from reach.

Any success of online business website is built on the victory of its online marketing campaign. Maintaining your website on top is a difficult and time consuming process.

Therefore, outsourcing SEO will save your time as someone else will do all the complicated SEO work and you can concentrate on other key parts of business

Outsourcing SEO reduces cost along with overhead burdens of recruiting, training and management. 

SEO is a continuous task, so cost involved is high, therefore outsourcing can make it cost efficient. Outsourcing also eliminates the need for investment in infrastructure. It also reduces the cash outflow and increases resource utilization.

Though you are cutting on cost, you want best quality and for this purpose outsourcing is the best option. At reasonable rates, you get experienced and skilled professionals when you outsource SEO services.

Experienced professionals have knowledge in optimizing websites by implementing various techniques. They ensure that you enjoy an increasing visibility and ranking.

To get good traffic as well as customers, your website will need to be optimized for various search engines, internet users and media platforms.

As compared to your in-house SEO team, if you allow experienced consultants to handle your SEO it can indeed be a great business decision.

They can improve your website’s visibility through multiple sources.

Search engine optimization is not something which you can sit down and do for few hours and it is done. It is an on-going process. For the best results, the SEO team needs to perform search engine optimization activities on website every week.

New content need to be published and also link building is to be done, so as to achieve significant success in the campaigns.

Search engine marketers use special tools to implement certain search engine marketing tasks, track the tasks and get top results.

 It will take lot of time and money to get in-house team to speed-up on the new tools every time. 

Therefore, it is always better to outsource your search marketing to experts who use these tools on daily basis.

It is always important to have a fresh perspective on your business. The benefit of using an outsourced SEO team will offer an outsider’s view.

This can open new marketing opportunities. This all things might not be discovered if you had continued with a narrow vision.

The other advantages of SEO companies are that they have experience of working across wide range of business and can keenly spot opportunities as well as threats.

Outsourcing of SEO team will give you peace of mind and will boost your confidence, as the right strategy is in place.

Less experienced in-house SEO teams may lead to performance problems. Whereas you can sleep little easier when you know experts are working on your campaign.

Today, companies have seen growth in their businesses by outsourcing SEO services. Companies are pushing more of their efforts towards marketing on the internet.

There are obviously pros and cons of in-house SEO teams and outsourced teams, but for most of the companies outsourcing model works the best.

It is better to let the staff concentrate on important projects that are not related to search marketing. When you run a company website, SEO is an essential tool to help you rank well in search results. Also, it generates new business.

However, doing this properly needs proper tools, experts, skills and time, so things fall in proper place. Doing it in-house might be very expensive and exhaustive.

 Therefore, for most companies outsourcing SEO is affordable and with the expertise you need to achieve success in your campaign.

Unfortunately, there is not a single SEO company, who can guarantee you top rankings.

Account receivable (also known as A/R) is a term used to denote cash owed by organizations for practices and services rendered and billed.

Any payments from payers, patients, and other guarantors are measured as A/R. A goal of every organization is to make sure that it gets’ paid correctly and in a timely manner. 

An upsurge in A/R from a one period of time to another is a clear indication that amounts are not getting collected upfront as they should be. This can result in cash flow complications in case it is not corrected.

Even more, the sum of services provided by hospitals, physicians, and nursing homes altogether are constantly increasing. Every time patients receive medical care and treatment; they owe a certain amount to the hospital or physicians.

An efficient insurance model assists medical group in recovering their overdue payments from the insurance carriers’ smoothly and on time.

This is where A/R (accounts receivable) follow ups come into play. They assist healthcare service providers in running their practices smoothly and successfully while making sure the owed amount is refunded back to the hospital in the shortest time possible.

The accounts receivable follow up team in your medical practice will be in charge of looking after denied claims and reopening them to attain full reimbursement from the insurance companies.

Revenue cycle and Medical Billing A/R management handled by in house staff is now a thing of the past. Nowadays, these tasks demand billing specialists with a dedicated skill-set to look after your organization’s A/R follow ups.

You ought to note that along with account receivables, there are numerous other imperative procedures such as payment posting, verification, and charge entry that need to get completed first.

Amidst these processes, a medical billing professional determines the exact diagnosis code and procedure code based on the treatment plan.

There are likelihoods that the insurance company might deny claims in case they do not abide by the rules, and for that reason, it is vital that you have a devoted A/R staff that can follow up with the insurance company and resolve all your denied claims.

Lots of medical billing experts execute their A/R follow up in an extremely systematic manner; which is typically conducted in 3 phases:

Phase no 1: Initial evaluation of medical A/R follow up.

This phase is all about identification and evaluation of all claims listed on the aging report. The team reviews the provider’s adjustment course of action from which they’ll identify which claims need to get adjusted off.

Extra claims might be identified as soon as the evaluation of “timely filling limits” is conducted.

Phase no 2: Analysis’ and prioritizing medical A/R follow up.

Proficient analysts initiate this second phase by identifying the numerous issues of claims that are marked as uncollectible or for claims where the insurance carrier is yet to pay according to its contracted rate with providers.

The appeal/filling limits of the key carriers will be checked and, even more, the “claims submission address” will be reviewed for the claims’ so as to reach the ideal processing unit.

The team also affirms that “clean claims” get reimbursed in accordance with the contracted fee schedule.

Phase no 3: Collecting the maximum of medical A/R follow up.

Based on the team’s findings and analysis, claims identified to be within the appealing/filling limit of the insurance carrier get refiled, validating that all the needed billing information (such as claims processing addresses and other medical billing rules) are accurate.

Any claims that have surpassed the filing limit of the insurance carrier, as well as the claims that seem to be underpaid by the insurance carrier, are appealed with the essential supporting documents.

Appeal processes vary widely depended on the plan, state, and insurance carrier. The processes are applied and collected on claims that are being appealed.

Claims are then electronically transmitted directly to the insurance carriers whenever possible, and for the other carriers, claims are forwarded via clearing houses and aggressively followed with the insurance carrier for confirmation.

After implementing all the above and posting payment details to the outstanding claims, patient bills are then generated according to the client guidelines and then followed up with the patients for payments.

There is an immense amount of work to get done before the doctor can demand an amount from the insurance company. Idyllically, an Account receivable team comprises of two departments;

They are responsible for studying and analyzing denied claims as well as unfinished payments. Even more, in case any claim is found to bear any coding error. The team corrects this particular error and then resubmits the claim.

The team on the other hand constantly communicates with the patients, insurance firms, and healthcare service providers and take necessary actions based-on their responses or feedback.

The skills and quality of services rendered by the team eventually assist in determining the overall financial health of the healthcare practice.

The prime challenge most firms face in the medical billing procedure is A/R follow up management.

So, why is it essential?

Below are numerous reasons' to enlighten you on some of the well-known reasons.

1. In case the claim was never received.

One of the biggest delays in payment is resulted by the claim not getting filed. In simpler words, the claim wasn’t received by the insurance firm. This normally happens after paper claims get lost or misplaced somewhere along the way before they are delivered.

To avoid such blunders, it’s wise to send claims electronically if you can. In case the claim has not been followed up on quickly, it could be weeks or longer before your firm realizes that the insurance firm never received your claim.

For paper claims, let 10 business days pass prior to calling the insurance firm to confirm whether the claim was received.

2. Helps the organizations in recovering overdue payments.

A/R follow ups assist all nursing homes, physicians, hospitals, etc. in recovering the late payments without a hassle.

When the healthcare provider has a team that can constantly involve itself in the claims follow up procedures, it becomes stress-free for the health care provider to receive payments in a timely manner.

3. Ensures financial stability of the healthcare provider.

The financial stability of every healthcare provider highly depends on maintaining a healthy cash flow. The hospitals and physicians need to maintain a secure flow of revenue to cover expenses and provide the needed patient care services effectively; the A/R department makes sure that all this is taken care of.

4. Reduces time for outstanding accounts.

The main objective of every A/R department is to reduce the amount of time that accounts are permitted to stay outstanding. The team tracks accounts that haven’t been paid yet, evaluates an appropriate action required to secure payment, and then goes ahead to implement necessary procedures for secure payment.

5. Denied claims can be followed up.

Dependent on the denial reason, you can actually send out a new claim request with all required corrections before you even receive the paper denial via mail.

By contacting the insurance firm and enquiring why they denied your claim rather than waiting for your paper denial explaining the reason through the mail, the A/R team can make sure that all claims get corrected as fast as possible.

Resubmitting the claims up to 7 days earlier instead of waiting for the mail will undoubtedly reduce the turnaround time for your payments.

The bottom line here is, granting yourself a head start on your denied insurance claims so as to get all claim processes moving again.

6. Recover Claims that are kept pending for information.

At times, claims will be kept pending for a certain duration of time as a result of additional information needed for the respective member.

By executing a proper follow up, the A/R team can notify the member regarding the situation so an appropriate action can be taken and the entire process is sped up again.